There are many different reasons why you may decide to vend at an event. The main reasons that a business or individual may want to vend are to give Information, to build database or to make sales. It is important that you have an idea of what your purpose for vending is and set goals for each event you participate in. In this article we will focus on sales and how to maximize vending profits.
1. Choose a good mix of items to sell: Be selective with your product choices and cater to your audience by bringing items based on the type of event or venue. Carefully select items that you know that you can sell and make a decent profit.
2. Price Items to sell: Have an idea of what you want your prices to be. Understand that you may get some customers that will try and talk you down. To avoid going below your desired price I suggest that you set a discount for that day only. This shows sense of urgency and buyers don’t want to miss out on the good deal. Don’t feel bad if the buyer will not accept your bottom line. Not everything is for everyone. But you can always leave them with your contact information and lead them to your website. It is a good idea to have items labeled or arranged by price. You can always put up a sign or tell buyers of your current specials. This works well because they are able to see the savings.
3. Arrange Items attractively: Arrange your items as neatly and logically as possible so that buyers can easily navigate through them. I suggest that you invest in one or two folding tables. I am finding that many events are making vendors bring their own tables. You can also invest in portable shelving, slatwall and pegboard displays, jewelry stand, brochure holders etc.
4. Be Friendly: Don’t wait for customers to stop at your table. Smile and greet anyone that walks past your table. Ask them to come and take a look at the deals that you have going on. Even if the customer does not seem like they are within your target audience; speak to them anyway. Just saying hello can help you to attract a potential customer. If you see that you have an audience that may be a good time to do a quick product demo, sales pitch or presentation.
5. Stay on your feet: Staying on your feel is very important. When you are standing, you look like you want business and shoppers want to give you business. Don’t allow distractions like your cell phone or a magazine to stand between you making a sale.
6. Have change: I cannot stress this enough. You have to have plenty of dollars and coins. If someone needs to break a $50 you don’t want to miss a sale because you don’t have adequate change. I carry a cash box to all events. It has plenty of loose change in it. It’s also a good idea to have a counterfeit detection pen to mark money so that you can make sure that you don’t take in any fake bills.
7. Have shopping bags: It is a good idea to have shopping bags especially if you are selling small items. Most of you have a stash of grocery bags, those will work fine. If you are selling fragile items or jewelry; use tissue paper and jewelry boxed to keep items protected.
8. Bring Food: Depending on the event, make sure you water and snacks. You may be there all day and will get hungry.
9. Get help: Having a helper is always a good thing. You will have to load and unload items, arrange them, answer questions, handle cash. There may be times when you have folk trying to hand you money from all directions (which is a good thing) but having another pair of hands is definitely helpful.
10. Take a calculator: Having a calculator handy to add up totals sales is helpful especially when you need to calculate a percentage off.
11. Credit Cards: One thing that will set you apart from many sellers is your willingness to accept credit cards. There are many apps that you can download to your cell phone that will have you accepting credit cards in no time. You don’t want to miss out on a sale, especially if its a big sale; by not accepting it.